Do it right (and smart)

Recommending a job is quite like recommending a holiday destination. Recommending me to spend a vacation in all-exclusive resort isn’t a good idea. A hotel is just a hotel, more or less comfortable, better or worse located. Nothing really special. There are so many more interesting things to remember…

To buy, or not to buy?

Brand is an experience that causes emotions and creates perceptions in our minds. So, branding is providing experiences that impact on our behaviors, however may not directly lead to financial results. It is more about building trust, relationship and loyalty…